Our standard
Every clinical page on this site is researched from primary sources, written in plain English, reviewed by a licensed physician, and dated. We publish what the evidence supports — not what would sell best.
Evidence hierarchy
We weight sources in this order:
- Systematic reviews and meta-analyses of randomised controlled trials
- Individual randomised controlled trials
- Regulatory positions (FDA, EMA, and national equivalents)
- Consensus statements from professional bodies (ISSCR, ECTRIMS, EBMT, AAOS)
- Observational studies and registries, clearly labelled as such
We do not treat the following as evidence: patient testimonials, clinic-published outcome claims without a control group, press releases, or conference abstracts that never reached peer review.
Medical review
Clinical content is reviewed by a licensed physician before publication. The reviewer’s name, credentials and review date appear on the page. Medical review confirms clinical accuracy; it is not an endorsement of any clinic or product.
Claim language
We do not state or imply that any treatment cures, reverses, guarantees, or is FDA approved unless that is verifiably true of that specific product for that specific use. We describe experimental treatments as being studied, and we state the strength and certainty of the evidence.
Updates and corrections
Clinical pages are reviewed at least every 12 months, and sooner when significant new evidence or a regulatory change appears. Corrections are published with a dated note. We do not silently edit.
Independence
Our commercial relationships are disclosed on how we make money. No clinic, advertiser, or partner reviews or approves our content before publication, and no partner can purchase a favourable evidence rating. Our evidence ratings are set by the research, not by who pays us.
Artificial intelligence
We use AI tools to assist with research, drafting and editing. Every published page is fact-checked against primary sources by a human, and clinical pages are reviewed by a physician. We do not publish unreviewed machine-generated medical content.